Why Gordon Brown should get a new slogan writer
I think I am right in thinking what you think we will think this means ... but I'm not sure.
I think it means 'things are going to improve for everybody', but it could also mean any/all of the following:
1. The Labour government is, at some point in the future, going to hold an enormous garden fete, theme as yet unknown.
2. The Labour government is going to hold, at an unspecified time, a future-fair, an enormous garden fete with the theme of time travel or space.
3. The Labour government is going to make it illegal to be a brunette (a leaflet plus a sachet of hair dye will be sent to all households)
4. The Labour government promises that Britain's weather will, under its supervision, become more moderate and less unpredictable.
5. Under a Labour government, anyone called 'All' (Allan? Allison?) is going to have a great time, but the rest of you, forget it. Get in some good DVDs, stock up on toilet roll, and prepare for some bad times.
6. The Labour government can't really promise to achieve 'excellent', 'very good' or even 'good' on its reports.
So, you see, Gordon, it's all potentially ambiguous, confusing, misleading, and, what's more, I'm not sure what you mean.
And, Gordon, what's with the syntax thing? Why not 'a fair future for all' to remove the ambiguity and make the adjective do its work better? Have you been reading too much poetry? Are you subtly trying to imply a 'new order' (in which case, that's quite clever, Gordz, old chap) or is it a typo (in which case, stick to the new order story).
And, Gordon, just with a little tinkering, this could become 'a future free-for-all', and that's unfortunate.
And, Gordon, what's with the string of 'f's? It's not the most attractive example of alliteration I've heard lately. Anyone with buck teeth is going to have a real problem with this, so think about it if you're recruiting. And you're inviting people to put other 'f' words in there ... and I don't mean 'freedom', 'fun' or 'frankfurters'.
And, Gordon, it's a BIG claim, to say that you're going to make it fair for ALL. Okay, maybe you'll convince everyone over 17, and good luck with that. But there's a nation of kids out there whose parents didn't buy them an Ipod/gave their brother an extra sweet/won't let them stay out in the dark/prefer them not to play shoot-em-up games before bed. Gordon, you've given yourself a real job there.
And, Gordon, I've just looked up the origin of the word 'fair'. It says it comes from the Old English faeger meaning 'beautiful' (okay so far), which comes from a prehistoric Germanic word meaning 'suitable' (not so promising), which itself is also the ancestor of the word 'fake'.